Promotion mix essay

These distribution points can be found throughout its own distribution channel. The product has universal appeal in terms of gender and ethnicity and attracts successful and confident people. If the product malfunctions or breaks one can bring it in for repairs or replacements.

What discounts should be proposed to customers, or to other particular segments of your market. Understanding of this particular element of the marketing mix can be obtained if giving answers to such questions as: Use a high street retailer of your choice and a business of your choice, which provides a service.

However, Phillips can use product-form pricing to increase its profit margin. The possible decisions marketer is making concerning the price are: To reach the potential professional users it can make use of business-promotion tools such as presenting the product at conventions and trade shows.

Phillips should adjust the basic price to accommodate different target consumer. Pick a mobile phone network provider for this task. Product, Price, Place, Promotion — Essay Sample Marketing decisions made by a company when shaping a suitable proposition for the potential customer can be organized into four major groups.

Promotion essays may also touch the following aspects of Marketing: Tone of voice The advert should show people enjoying their phone, catching up with friends and even work connections, listening to music and photos. Nonetheless, these presumed wealthier consumers are more willing and able to buy the eBLOCK given the higher prices.

The promotional activity should reach a minimum of 50, customers in time for Christmas sales. If being properly organized and successfully implemented, promotion can be extremely cost-effective.

Select an advertising agency for this task. Each customer weights benefit the product is to bring versus its cost in order to make a wise decision. If it is not available at the right time in the right place, then even the best product in the world will not be bought in the quantities expected.

These are Product, Price, Place and Promotion. The most basic "eBLOCK" allows students to make notes, make calculations, view presentations and documents, and construct and view their agenda.

Task 4 D1 Evaluate and justify the use of an appropriate promotional mix with respect to marketing objectives for the selected organisation. Product details A stunning 5 mega pixel camera phone that slips into your pocket, you can Surf the net, check your email or enjoy your favourite music with its simple touch screen navigation.

The other 3Ps largely relate to marketing services — people, process and physical evidence. Additional applications and expansion of the eBLOCK is possible at a cost or by buying a different model.

The five product levels are depicted below. For example, banks replacing an out-of-date debit card without the customer having to ask for one. What does it look like.

Promotion Essay Definition

The new phone has a Full touchscreen and has 3G. These are all examples of poorly integrated marketing decisions.

Promotional Mix

Other points Must include the Orange logo and the product as it would be seen in store. Brand promise support Marketing research in a number of areas has confirmed that a new mobile phone is seen as the perfect reward for treating oneself. The Budget The budget for producing the advert is.

It is no secret that each person pays a lot of attention to the price of the product being bought. The product should also be available at all universities and HBO colleges in the Netherlands either through the school itself or through student associations. Delivering the right product to the proper place at the right time requires creation of a distribution system.

This will allow students to get to know the product and its functions, and word of mouth advertising could take place. Innovation, development, and modernization of the "eBLOCK" will continue as long as the product is in use.

The price will lie higher than the cost incurred in adding new features, as previously explained. Explain the choice of media in a promotional campaign. The variety of promotional methods that the business use is known as the promotional mix; the promotional mix is made up of 6 parts: Advertising -Sales Promotion -Public Relations -Personal Selling -Sponsorship -Direct Marketing River Island – Promotional Mix Task 2 (P2) Explain the role of promotion within the marketing mix for a selected product/service.

Marketing Mix P-BSBMX4-MKT Robert Deer January 28, Abstract A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer.

PROMOTION MIX PROMOTION: Promotion is the process of communicating with individuals, groups or organizations to directly or indirectly facilitate exchanges by informing & persuading audiences to accept an organization /its products.

One of the 4P's of Marketing, it includes all tools available for ‘Marketing Communication’ RETAIL. The promotional mix refers to one of marketing mix’s 4Ps and consists of advertising, public relations, personal selling, and sales promotion.

It is defined as all the forms of communication that an organization uses to establish meaning for its product, or service, as well as a way to influence the buying behavior of targeted customers. Promotional Mix Essay examples; Promotional Mix Essay examples.

Words Mar 15th, 4 Pages. Show More. Kia Thunder Rewards Zone The traditional promotion mix has four components: Advertising, Publicity, Sales promotions, and Personal selling.

These four components are used together by a company to market their materials. The marketing mix for a product is a major factor in influencing whether a business can sell it profitably.

The marketing mix is made up of seven interrelated decisions? the 7Ps. The four key ones are product, price, promotion (including advertising and packaging) .

Promotion mix essay
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